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Privacy Mode

Our Stance on Privacy.

Privacy Mode

Our Stance on Privacy.

About Privacy

We care about your privacy

We believe in an ethical data business grounded in privacy consciousness. Through product design and implementation, we embody values of proactive privacy and user empowerment. Read our full privacy policy here.
What We’re Doing

Aggregating Foot-traffic Data.

We curate precise location data including latitude and longitude and relative location data including IoT signals. Our data is aggregated at the advertising ID level and associated to the device and not a physical person.

What We Don’t Gather

We never collect, handle, or store personally identifiable information (PII), such as your name, phone number, email, date of birth, or gender.

Why We’re Gathering Data

To Empower Innovation.

We use the location and advertising information for a few reasons, such as:
  • Targeting ads to your specific interests, and measuring ad campaign performance. Location makes ads more accurate and relevant.
  • Deriving Location-Based Visit Trend Analysis to promote smarter investing.
  • Developing smarter cities with mobility insights, informed urban planning, and traffic pattern optimization.

How We Gather

Whether a user lives in California or the EU, we work hard to require our publishers to uphold specific consent standards, so users know what device data is curated and how device data is being used. Our privacy team stays on top of new developments in the legal sphere, including enforcement trends and requirements for the GDPR, CCPA, and upcoming regulations.

Your Data, You Decide

You’re in Control.

You can opt-out of data collection and sharing at any time by emailing us at privacy@xmodesocial.com, or by accessing opt-out mechanisms we describe in our Privacy Policy. If you’re located in California, then you have a right, under the CCPA, to opt-out of the sale of your information by utilizing X-Mode’s “Opt-out/Do Not Sell” Form. If you would like to reset your advertising identifier or limit ad-tracking, then go to your device settings and opt-out of interest-based and/or personalized advertising.


Still have questions?

Here are some questions that people often ask about X-Mode and the location data industry in general. If you didn’t find the information you need, get in touch with us.

Why do companies want my location data?

Plain and simple, companies value location data because it helps them run their business. Whether it’s an advertiser who can serve more accurate ads with higher engagement or a city planner making new traffic routes less congested, location data helps these companies do their jobs and ultimately serve consumers better. To see all the reasons our Trusted Partners use location data, please see our data licensing page.

Where is my data going?

Please see a list of companies who buy data from X-Mode on our designated Trusted Partners page.

How do I know which location data company to trust?

A lot of companies give you lip service about all the things they do for privacy. In general, look for companies that don’t hide behind industry jargon or fancy phrases to mask what we use data for or where it goes. An indicator should be how much you understand the privacy practices of a company just from visiting their privacy or privacy policy pages. A trustworthy company will ensure that the language around their privacy practices is clear and understandable if it truly values privacy.

How can I prevent my information from being collected?

Please check out the “Your Data, You Decide” section on this page.

What do I get out of sharing my location data?

Sharing your anonymized location data contributes to research for not only custom advertising purposes, but for the greater good such as building smart cities. Of course, you can always choose to not allow data location tracking.