We curate precise location data including latitude and longitude and relative location data including IoT signals. Our data is aggregated at the advertising ID level and associated to the device and not a physical person.
What We Don’t Gather
We never collect, handle, or store personally identifiable information (PII), such as your name, phone number, email, date of birth, or gender.
Why We’re Gathering Data
To Empower Innovation.
We use the location and advertising information for a few reasons, such as:
Targeting ads to your specific interests, and measuring ad campaign performance. Location makes ads more accurate and relevant.
Deriving Location-Based Visit Trend Analysis to promote smarter investing.
Developing smarter cities with mobility insights, informed urban planning, and traffic pattern optimization.
How We Gather
Whether a user lives in California or the EU, we work hard to require our publishers to uphold specific consent standards, so users know what device data is curated and how device data is being used. Our privacy team stays on top of new developments in the legal sphere, including enforcement trends and requirements for the GDPR, CCPA, and upcoming regulations.
Still have questions?
Here are some questions that people often ask about X-Mode and the location data industry in general. If you didn’t find the information you need, get in touch with us.
Why do companies want my location data?
Plain and simple, companies value location data because it helps them run their business. Whether it’s an advertiser who can serve more accurate ads with higher engagement or a city planner making new traffic routes less congested, location data helps these companies do their jobs and ultimately serve consumers better. To see all the reasons our Trusted Partners use location data, please see our data licensing page.
Where is my data going?
Please see a list of companies who buy data from X-Mode on our designated Trusted Partners page.
How do I know which location data company to trust?
How can I prevent my information from being collected?
Sharing your anonymized location data contributes to research for not only custom advertising purposes, but for the greater good such as building smart cities. Of course, you can always choose to not allow data location tracking.