We curate precise location data including latitude and longitude and relative location data including IoT signals. Our data is aggregated at the advertising ID level and associated to the device and not a physical person.
What We Don’t Gather
We never collect, handle, or store personally identifiable information (PII), such as your name, phone number, email, date of birth, or gender.
Why We’re Gathering Data
To Empower Innovation.
We use the location and advertising information for a few reasons, such as:
Targeting ads to your specific interests, and measuring ad campaign performance. Location makes ads more accurate and relevant.
Deriving Location-Based Visit Trend Analysis to promote smarter investing.
Developing smarter cities with mobility insights, informed urban planning, and traffic pattern optimization.
How We Gather
Whether a user lives in California or the EU, we work hard to require our publishers to uphold specific consent standards, so users know what device data is curated and how device data is being used. Our privacy team stays on top of new developments in the legal sphere, including enforcement trends and requirements for the GDPR, CCPA, and upcoming regulations.