As you can see, the data shows a population decrease in urban centers — particularly in Manhattan — and a corresponding increase in surrounding areas. One of the most popular new destinations for these “missing New Yorkers” was Florida, though this may also just be seasonal. Regardless, these insights could be of great value to researchers, policymakers, and commercial partners. Data relating to population migration in particular may interest real estate companies grappling with an unpredictable post-COVID housing market. Several of X-Mode’s data licensers have leveraged location data in this way to bolster their products during a difficult time for the industry.
The pandemic has changed the world dramatically, and its ultimate impact is yet to be seen. The companies that come out on the other side of this crisis stronger will be the ones that learn how to adapt to these turbulent, ever-evolving conditions. One of the surest ways to achieve that goal is by using location based data that reflects, as closely as possible, what is actually happening in the real world. Keep your eyes on the X-Mode blog for more insights similar to these, and reach out today if you want to learn more about all the possibilities offered by licensing location data.