Iwill be the first to admit: location data wonks are not always the easiest people to talk to. You may start a conversation with us innocently enough, and before you know it we’re going off on a rant about foot traffic, real crowd analytics, or lat-long accuracy that is as impassioned as it is incomprehensible. It’s a problem.
Every business has its share of buzz words and jargon, and location data is no exception. So as part of X-Mode’s ongoing effort to tear down some of the garden walls around this industry, I have decided to sit down and define a few of the more tricky terms in a Location Data Glossary. Think of this as a guidebook for navigating the fascinating — but sometimes inaccessible — world that is location data.
Here is a sneak peek into a few of the terms I’ve defined. To see the full glossary, just keep reading for a free download. Who knows? Maybe you’ll learn something — or at least be better equipped the next time a smug location data worker tries to confuse you at happy hour.