With Picket, we aim to transform the dramatic potential of location into concrete, kinetic solutions. No longer will companies pay lip service to the brighter tomorrow that location data could bring. Instead, X-Mode is leading the way to bring those promises to life today.
Picket has three goals. First, we aim to educate consumers about the realities of location data, and its ability to solve real world problems, large and small, from building smarter cities to shortening lines at Starbucks.
Second, we want to reform the location data industry from the inside out. In order to do this we will lead by example, embodying best practices to earn consumer trust and become the trusted face of location data.
Finally, we want to provide the advantages of location data to causes and organizations that otherwise might not have access to it. This will mean not only partnering with Universities on location-based research projects, but actually reaching out to activist groups and non-profits and offering them pro-bono data for awareness campaigns and recruitment.